Senior Digital Strategist

VER Marketing

Competition No.  -    S112747785
Posting Date  -    Apr 22, 2022
Closing Date  -    Will remain open until filled.
Position Type  -    Full Time - Operating Funded
Salary Range  -    $58,675 to $81,208 per year
Grade  -    10
Hours  -    35

This position is a part of the Non-Academic Staff Association (NASA).

This posting will be used to fill 2 positions.

This position offers a comprehensive benefits package which can be viewed on our Benefits Overview page.

Working for the University of Alberta

The University of Alberta acknowledges that we are located on Treaty 6 territory, and respects the histories, languages and cultures of First Nations, Métis, Inuit and all First Peoples of Canada, whose presence continues to enrich our vibrant community.

The University of Alberta is teeming with change makers, community builders, and world shapers who lead with purpose each and every day. We are home to more than 40,000 students in 200+ undergraduate and 500+ graduate programs, over 13,000 faculty and staff, 260,000 alumni worldwide and have been recognized as one of Canada’s Greenest Employers for over a decade.

Your work will have a meaningful influence on a fascinating cross section of people—from our students and stakeholders, to our renowned researchers and innovators who are quite literally curing diseases, making discoveries and generating solutions that make the world healthier, safer, stronger, and more just.

Position Summary

Reporting to the Digital Strategy Manager, the role of Sr. Digital Strategist is responsible for implementing and day-to-day operations of the University of Alberta's Digital Strategy Framework. The Sr. Digital Strategist will be responsible for determining analytics requirements, analyzing data, and using data as input to develop digital strategies for External Relations and other University of Alberta groups.

The Sr. Digital Strategist will consult with stakeholders to clarify goals, success criteria, and the KPI's associated with digital marketing and communications projects. In this position, you will provide consulting and leadership to University of Alberta groups in the development and implementation of tracking and measurement strategies that support a range of digital marketing decisions and initiatives. This role also involves consulting and assisting stakeholders with the implementation of tracking methods and strategies associated with web applications and SaaS tools.

The Sr. Digital Strategist position will provide insight, analysis, and recommendations based on the use of web analytics, SEO, and email marketing tools. Using your in-depth knowledge of Microsoft Excel, GoogleSheets, and BI programs such as Tableau, and Data Studio will help you create analytics reports and dashboards that are actionable and guide decisions related to marketing campaigns and our overall digital strategy. This position will also act as a peer liaison within the Digital & Creative group and with digital practitioners and service partners from across the University of Alberta.


  • Senior advisor on digital strategy, content strategies based on data, as well as tracking and measurement strategies associated with marketing campaigns.
  • Collaborate with the ER Marketing teams (Brand, Recruitment, Demand Generation), and leadership, to maintain, support, and develop data collection and reporting methods for legacy digital applications as well as new applications. This includes researching, testing, and recommending new technologies.
  • Work with other VP External Relations teams to implement proper tracking and marketing strategies across the family of U of A digital properties.
  • Consult and work with U of A Colleges and Faculties to implement proper tracking and marketing strategies associated with their U of A digital properties.
  • Collaborate with communications and marketing partners, executive leadership and project stakeholders to meet requests and present options and recommendations given budget and available technologies.
  • Meet with U of A stakeholders and assess their needs, recommend actions, provide accurate estimates/quotes; subsequently perform actions and confer with U of A stakeholders to project completion, ensuring the project moves along set deadlines and budgets and meets objectives, responding to changes and stakeholder needs during the process.
  • Define and recommend strategies to measure, audit, and inventory existing content, and web applications with the goal of improving the visitor experience and satisfying U of A business goals.
  • Determine analytics requirements for projects and marketing campaigns and propose solutions using current tracking and reporting tools
  • Work with communicators, administrators, and developers to review and interpret current analytics and recommend further courses of actions
  • Write technical documents to summarize activities undertaken to complete a project and/or to help other digital analysts to analyze and interpret source code.
  • Research and identify analytics and reporting tools and technologies to help support the ongoing data collection and reporting methods of the top-level website make recommendations to senior administration based on research and testing of new technologies.
  • Work with other Digital team members to implement analytics and report on metrics for various U of A projects
  • Coordinate project quotes, scope documentation, and timelines, providing input to the Project Management group when projects are very large in scope or cross into other units at the university.
  • Present information on new techniques and technologies; compares/demonstrates technologies, make self available to communicators, administrators, product developers on campus in an informal mentorship role.
  • Responsible for using analytics tools to provide analysis and advice on campaign and content strategy for the web, mobile, social, and offline channels as well as the creation of tracking strategies to evaluate user and business goals
  • Responsible for creating and using SEO reports to assist the institution in optimizing content to meet both user and business goals.
  • Provide in-depth analysis and recommendations to stakeholders, communicators and administrators based on reports and data from all of our analytics tools
  • Research, test, and implement best practices for quantitative and qualitative data tracking methods.
  • Research, test, and recommend new analytics technologies to incorporate into new and existing projects.
  • Collect and analyze quantitative and qualitative data. Create and distribute reports using Tableau, GoogleSheets, Google Data Studio, Microsoft Excel, and other reporting and presentation tools
  • Work with the Web Development group, internal clients, and external vendors to ensure that analytics code is tested and working as designed.
  • Work with external vendors to ensure that SaaS tools integrate with Google Analytics and Google Tag Manager
  • Provide ongoing support for tracking of applications built for U of A stakeholders and respond to requests for improvement.
  • Manage user profiles within Google Analytics and other third-party analytic tools
  • Work in an Agile design and development environment using Scrum best practices.
  • Provide training as required to other staff members and stakeholders in the use of various applications used by the Marketing group.

Minimum Qualifications

  • Bachelor's degree in Computer Science, Math, Statistics or related field, or the equivalent combination of education or training and experience from which comparable skills can be acquired 
  • 3+ years of experience in implementing analytics and best practices in data collection and reporting
  • 3+ years of experience using Google Analytics and Google Tag Manager
  • 2+ years experience using Google Search Console
  • Working knowledge of Tableau Desktop, HTML, CSS and JavaScript
  • Expert knowledge of Google Sheets, and Microsoft Excel
  • Experience with A/B and Multivariate testing

Preferred Qualifications

  • Experience creating reports using Google Data Studio, Google Sheets, Microsoft Excel is preferred
  • Experience implementing analytics with websites and/or web applications for mobile devices is preferred
  • 3+ Experience with web analytics tools/software is preferred
  • 3+ Experience working with Content Management Systems Is preferred
  • 3+ Experience with Email marketing, Google AdWords and tracking is preferred
  • 3+ Experience with Social Media analytics is preferred
  • Experience working in an Agile development environment (Scrum) is preferred

How to Apply

Apply Online

Note: Online applications are accepted until midnight Mountain Standard Time of the closing date.

We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted.

The University of Alberta is committed to an equitable, diverse, and inclusive workforce. We welcome applications from all qualified persons. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression; and all those who may contribute to the further diversification of ideas and the University to apply.