News and Media Analyst

VER Strategic Communications

Competition No.  -    S100347487D1
Posting Date  -    May 02, 2022
Closing Date  -    Will remain open until filled.
Position Type  -    Full Time - Operating Funded
Salary Range  -    $62,321 to $85,429 per year
Grade  -    09
Hours  -    40

This competition is open to all applicants however internal candidates and applicants who were former employees of the University of Alberta in the past 18 months will be given priority consideration before external candidates. Please indicate your internal status using the "Advertisement" drop down menu when applying.

This position is a part of the Non-Academic Staff Association (NASA).

This position offers a comprehensive benefits package which can be viewed at: Faculty & Staff Benefits.

Location: Work primarily takes place at North Campus Edmonton. Please note: this role is temporarily remote.

Working for the University of Alberta

The University of Alberta has earned the reputation of being one of the best universities in Canada based on our teaching, research and service, with an international reputation for excellence across health and life sciences, social sciences, agriculture, business and law, engineering, natural sciences, arts, and the humanities. We are home to more than 40,000 students in 200+ undergraduate and 500+ graduate programs with over 13,000 faculty and staff.

Our innovative and dynamic environment provides you with boundless opportunities for engaging work within diverse and multidisciplinary teams. A high level of collaboration within the university allows you to build professional networks with meaningful relationships, and cultivate new skill sets through our well-established learning and development programs. Our greatest asset is people who make up the U of A community.

We are proud that our campuses, buildings, labs, and research stations are primarily located on the traditional territory of Cree, Blackfoot, Métis, Nakota Sioux, Iroquois, Dene, and Ojibway/Saulteaux/Anishinaabe nations as part of Treaties 6, 7, and 8 and homeland, of the Métis.

The Strategic Communications/Issues Management team is a part of the U of A’s External Relations portfolio. We raise awareness and enhance understanding of the University of Alberta, internally and externally. We bring to light stories that showcase our faculty, staff and students, connect the university with its many communities and advocate for the U of A as we advance our promise of uplifting the whole people.

Position summary

You will provide communications coordination and content in a fast-paced environment driven by external media needs, breaking news cycles and social media discourse. You will monitor the news (print, digital, broadcast, etc.) and social media for mentions of the University of Alberta and other topics of interest. You will help gather and analyze information, intelligence and metrics for U of A internal stakeholders and External Relations products and reports on community and audience reach, engagement, content and impact.

You will also be a part of a dynamic, best-in-class team developing proactive communications strategies and digital communications campaigns that support strategic objectives, and those that respond to current issues and crises. You will work alongside experts in media relations, news and magazine writing, video production, social media, digital design and development, communications planning and brand marketing.

We’re constantly evolving to meet the 24hr news cycle, stakeholder needs, and new media developments.


  • Lead active monitoring of news, digital and social media channels and platforms for U of A activities and content for the External Relations team.
  • Create and submit concise reports and summaries, on key stories, such as incisive assessments and evaluations.
  • Analyze campaign performances, and research results using a variety of tools.
  • Perform research activities to discover new PR opportunities, and scan the horizon for potential media users.
  • Create presentations, and information sessions, ensuring that media monitoring activities are appropriately communicated.
  • Provide summaries of news and media coverage, and social media discourse, on the University of Alberta and other topics of interest, and circulate clippings.
  • Ensure the timely dissemination of time-sensitive information, news articles and transcripts to internal stakeholders.
  • Administer and maintain news media monitoring platforms, including communications with suppliers to signal issues, update keywords and search terms, in accordance with the terms of the service agreements.
  • Consult with internal stakeholders to identify news and media monitoring needs, and provide customized reports and dashboards.
  • Ensure news and media monitoring products (distribution and online) meet needs.
  • Research and prepare in-depth news and media analyses of university-related issues highlighted in the media, including stakeholder reactions to issues of interest to the U of A, on a periodic basis and in a proactive manner.
  • Provide timely and complete analysis of trends, comments and issues relevant to university business.
  • Track and monitor media and social media analytics, analyzing metrics to identify trends and inform decision-making.
  • Work collaboratively with digital channel managers to facilitate online conversations, respond to queries, and engage in digital community management.
  • Drafting and editing content for print and/or online communications channels.

Minimum qualifications

  • Undergraduate degree and minimum 3 years experience in a field related to journalism, public relations, communications, political science, and/or communications technology.
  • Knowledge of the public environment, including the media and the political system, and how they function.
  • Comprehension of the Canadian post-secondary environment.
  • Ability to quickly grasp the relevancy for University of Alberta news stories.
  • Strong writing skills with the ability to be concise and to write analysis of news and media coverage.
  • Strong digital communications skills, including preparing text and visual content for web and email platforms.
  • English language editorial skills.
  • Ability to produce results under pressure quickly and reliably.
  • Ability to take initiative and to work autonomously.
  • Aptitude to learn and keep pace with new web publishing technologies.
  • Knowledge of and proficiency with news alerts and media monitoring tools.
  • Knowledge of and proficiency with digital and social media tools and platforms.
  • Proficiency with online content publishing platforms such as WordPress, Medium, etc.
  • Proficiency using Microsoft Office and Google’s suite of office product.

Preferred qualifications

  • Previous experience in a professional communications or public relations role.
  • Comprehension of the University of Alberta, its stakeholders, partners, and governance structure.
  • Experience conducting data analysis, and interpreting news/media data activities (i.e. mentions, sentiment, engagement).
  • Knowledge and experience navigating U of A Library services.
  • Experience building dashboards.
  • French language skills

How to apply

To apply, please click the Apply Online button and attach the following:

Resume and Cover Letter

How to Apply

Apply Online

Note: Online applications are accepted until midnight Mountain Standard Time of the closing date.

We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted.

The University of Alberta is committed to an equitable, diverse, and inclusive workforce. We welcome applications from all qualified persons. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression; and all those who may contribute to the further diversification of ideas and the University to apply.