Senior Marketing Strategist

VER Marketing

Competition No.  -    A100146622
Closing Date  -    Will remain open until filled.

While this position welcomes applications from the public, please note that preference will be given to current employees at the University of Alberta. Please indicate your internal status using the "Advertisement" drop down menu when applying.

This position may be used to fill multiple positions.

We are seeking an energetic and intuitive senior marketing strategist with exceptional leadership and communication skills who will report directly to a Director of Marketing within one of three portfolios (Development & Demand Generation, Brand and Student Recruitment Marketing). You must have proven marketing ability to identify opportunities and deliver effective strategies to generate results. You also understand and can deliver the marketing “mix” – brand strategy, strategic marketing insight, project management, creative design, digital/social planning & execution.

A senior strategist knows the business needs and goals and objectives of the University of Alberta and generates plans to ensure we are delivering on our departmental and institutional KPIs. The Senior Marketing Strategist is responsible for driving the success of University of Alberta marketing strategies as it relates to enhancing the U of A brand, recruitment strategies, demand generation, fundraising/development and alumni relations. 

This person will:

  • Develop, establish and maintain marketing strategies to meet organizational objectives.
  • Develop and execute marketing campaigns and analyze performance that leverages behavioral interest and persona development to drive student recruitment, donor, revenue and fundraising programs
  • Establish effective working relationships with marketing and communications leadership and other stakeholders to ensure that our University of Alberta programs, products and services are implemented through strategic initiatives and aligned with brand voice.
  • Work with the Marketing Research and Insights portfolio to develop data-driven marketing insights and strategies, set campaign performance measures and pre and post test marketing activities as well as creative and channel performance
  • Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
  • Write clear and insightful briefs to inspire and inform creative teams
  • Develop and deliver appropriate marketing and communications enablement tools
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, university websites, SEM/SEO strategy development, brand awareness and demand initiatives while clearly communicating how these channels work together
  • Manage all aspects of projects, including: prioritization, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
  • Liaise and coordinate with key members of digital and creative teams for creative production of online and offline marketing assets, graphic design, video/photo production and web development, from the initial concept to finished product and execution
  • Undertake competitor, market and customer analysis advising on implications for the area's strategy and commission research and analysis as required
  • Develop key messages and strategies to communicate complex information to multiple audiences and constituencies which align with the area’s priorities and brand
  • Identify, build and leverage key relationships with influential stakeholders both internally and externally
  • Use networks and partnerships to promote and create new initiatives, set forward goals, identify opportunities, gather information and seek input
  • Ensure strategic reporting and project management related to marketing activities is in place, monitored and is briefing leadership
  • Where applicable, work with your portfolio’s marketing specialists/coordinators  to create a supportive, collaborative and team-oriented environment.

Required Skills / Special Qualifications

  • 10+  years of professional marketing experience
  • Bachelor’s degree or equivalent professional experience
  • Experience working in an internal marketing department and or familiarity with agency-client service delivery models
  • A proven track record in the development of strategic marketing plans that align with business targets
  • Ability to forecast market trends and analyze competitor activities
  • Solid understanding of research methodologies to identity marketing and customer insights
  • Well-versed in general marketing technologies (CRM software, analytics, asset management etc.)
  • Experience gathering key data that ensures strategies are well informed and laid out
  • Passionate about understanding the consumer journey and encouraging colleagues to feel the same
  • A knack for building trust-centred relationships
  • Problem solving ability, with an analytical mindset, to ensure strategies are productive and result in client satisfaction
  • Stays abreast of market trends to drive topics for internal coaching and team building
  • Understanding of principle of agile marketing is an asset

Please indicate in your cover letter which two portfolio(s) you are most interested in (Development & Demand Generation, Brand and/or Student Recruitment), detailing how your previous experiences could be drawn upon and best deployed in service of that specific portfolio.

Development & Demand Generation

The development and demand generation portfolio is responsible for the growth and expansion of marketing revenue streams for Development and Alumni Relations, Facilities & Operations and Student Recruitment.  This team will design and oversee the execution of multi-touch demand creation programs that drive pipeline creation and revenue to ensure we are developing the right tools and talent to drive audience engagement and conversion.

Brand

This portfolio is responsible for the development of a comprehensive brand strategy that drives student recruitment, improves institutional and program rankings as well as revenue generation through the provision of efficient and effective brand marketing programs. The brand team will deliver multifunctional go-to market brand marketing strategies that align with our business strategies to impact recruitment growth, development, alumni, reputation rankings, etc. This portfolio will work closely with colleagues in Research and Innovation, EDII, and Government and Community Relations.

Recruitment Marketing

The recruitment marketing team is responsible for marketing strategies related to domestic, international, graduate and extension recruitment marketing in support of university-wide and faculty enrolment goals. This team will also work to enhance the reputation and brand identity of the U of A in the provincial, national and designated international marketplace, communicating with multiple target groups including students, influencers, industry partners, local and national media and higher education innovators.

In accordance with the Administrative and Professional Officer Agreement, this is a full-time continuing position offering a comprehensive benefits package with a salary range of $69,627 to $116,043. Salary will be commensurate with experience and qualifications.

We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted.

COVID-19 Vaccination: Proof of full vaccination against COVID-19 in compliance with the University’s COVID-19 Vaccination Directive. Fully Vaccinated means a status an individual achieves 14 days after having received the recommended number of doses of a COVID-19 vaccine approved by Health Canada or the World Health Organization, and requires the individual to maintain the recommended number and type of vaccine doses as updated and required by Health Canada thereafter.

How to Apply

Apply Online

Note: Online applications are accepted until midnight Mountain Standard Time of the closing date.

The University of Alberta is committed to an equitable, diverse, and inclusive workforce. We welcome applications from all qualified persons. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression; and all those who may contribute to the further diversification of ideas and the University to apply.